Globalism As Americanism

The word “globalism” has several definitions. Of these, the most pedantic would be: “the idea that events in one country cannot be separated from those in another and that economic and foreign policy should be planned in an international way.” This is the definition given by the Cambridge Dictionary. The Oxford Languages definition is: “the operation or planning of economic and foreign policy on a global basis.”

Neither of these definitions fits with what globalism is really understood to be in common parlance. In everyday use, globalism means the unwanted, unasked-for mashing together of peoples into multicultural societies, where decisions are not taken by elected officials meant to represent the will of the people, but rather by unelected bureaucrats and “elitists” who reside in far away places.

But even that is an insufficient understanding, for globalism is not mashing people together into multicultural societies. Rather, globalism, as it occurs in reality, can be observed as the mashing together of people into multiracial monocultural societies.

And what is the monoculture? Is it not obvious? It’s American culture. Specifically, American black culture, American fast food culture, American media culture, American liberal progressive culture, and American civic nationalism culture.

No one in Europe is applying Chinese norms to banking policy. No one in Europe is adopting Japanese social conservatism or Japan’s overbearing sense of honour and responsibility. There are a few examples of European schoolchildren going on trips to visit the local mosque and learn about Islam, but the reality is that Europe’s Muslim population is adopting “Western values” faster and more willingly than Europeans are adopting Muslim values, and the more precise term for “Western values” is in fact “American values”.

Let’s consider all the examples of creeping Americana in Europe.

It’s now commonplace for Europeans to dress, act, and even speak like American negroes. This is not limited merely to Europe’s growing population of Africans, who, rather than adopting European culture, have adopted American black culture. As early as 2009, this was still a novelty. In 2009, Dutch author Herman Koch wrote the novel The Dinner. The protagonists, a married couple of well-to-do Amsterdam liberals, have an adopted son from Africa. Their son adopts American black “gangsta” style and his father (the narrator) sees no problem with this, musing that The Netherlands and Dutch culture were equally as far removed from his homeland as the United States and black American culture, but at least the American blacks looked like him. It made just as much sense, if not more, for his African son to emulate black rappers from Brooklyn he saw on television or the Internet, as it did for him to emulate his Dutch friends and family.

This anecdote from Koch’s novel stands out as a signpost of a changing Europe. Before the 2000s, blacks in Europe were a barely noticeable “super-minority” (to play on yet another Americanism). Mass media existed, but not to the heights that social media has propelled it, so Europe’s blacks were, for the most part, “confined” to the culture of whatever European country they found themselves in. If Africans in Europe adopted any other culture, it was more likely to be that of their native country back on the “dark continent”.

With the explosion of social media and streaming services, American black culture is now dominant in European media just as it is in American media. Europeans listen to American rap music, or create their own. It is increasingly common to see young European men step outside wearing oversized NBA uniforms, or those flat billed caps with the logo of some American sports team which are so popular with blacks, or a combination of the two. Sticking with fashion, huge numbers of Europeans now dress in American “sneakers”, skin-tight yoga “leggings”, baggy “sweatshirts” and “hoodies”. All those words in quotation marks are used by the European companies that sell those products, and subsequently are used by European people themselves.

The stereotypical tracksuit outfit of Slavs or Napolitani has now spread to everyone else, albeit tweaked to resemble more the way American blacks wear tracksuits, i.e., paired with Air Jordans and gold necklaces.

This is not just limited to Europe. The same can be observed in countries in Asia, such as Japan and Korea. In Thailand, on the Muay Thai or One Championship circuit, there are several Thai boxers who have adopted the “gangsta rap” swagger. When not in the ring, wearing nothing but those shiny satin shorts and their boxing gloves, several Thai fighters dress in the baggy clothes so typical of American ghetto fashion. They walk out to rap music. They contort their fingers into imitation gang signs and flash them for the cameras.

While not entirely derived from black culture, although elements of it can be seen, the musical genre known as K-Pop is a carbon copy of the American boy bands and hyper-sexualised female performers of the 1990s and early 2000s like N’SYNC and Britney Spears. That it has become a global phenomenon in and of itself is like an endless feedback loop of cultural stagnation and universal conformity.

Even the Arab Muslim world cannot defend itself. In 2023 in Saudi Arabia, during a performance celebrating Riyadh season that offended many Muslims, a troupe of dancers cavorted (exactly like American pop music back-up dancers have been cavorting for about 25 years) around a black cube which closely resembled the Kaaba. Perhaps even more offensive, however, was the female singer “spittin’ rhymes” while gesticulating like an American ghetto slum rat. Then, in 2024, it happened again. This time, Jennifer Lopez was invited to prance around in a glittery bathing suit(?) with a plunging neckline and a scarcity of material around the buttocks, and once more a black cube adorned the stage.

Moving on from negrophilia, we can observe other Americanisms. European languages have long borrowed from one another, with people often adapting the loan words to fit better with their respective tongues. However, what has been occurring in many European countries is no longer a sharing and modifying of words, but simply a substituting of native words with American English words. Examples of this can be found all over Italy. From advertisements, to political slogans, to the commentators’ booth in football stadiums, English is everywhere even—and this is the kicker—when there already exist the same words in Italian.

Italian football commentators now say “offside”, eschewing, for some reason, the Italian fuori gioco. For several years in America, it is now typical to say that a video game company has “dropped” their latest release, or a clothing brand has “dropped” a new line of shoes, or a musician has “dropped” a new album. Now in Italian, it is possible to see a headline such as Adidas ha droppato una nuova bellissima t-shirt. Notice too the presence of the word “t-shirt”, despite Italian having the word maglietta which means the same thing.

Throughout Europe, one can now hear people say “mutha fucka”. In Spain, streamers have adopted English internet slang and now call things “cringe”, but pronounced CREEN-heh. This is but one example of Internet-speak that Europeans have been using. There are countless more, and all of it either in English or in bastardised English pronunciation.

Languages are always changing. Nevertheless, it is still jarring to listen to a conversation between Germans and hear “shit” and “mutha fucka”, or read an Italian headline going ga-ga over the “drip” of a famous celebrity, or observe Spaniards talking about the importance of “networking”. And all of it is English, specifically and predominantly American English. We are not adopting Russian words or Vietnamese words. We are not listening to traditional Korean music, we are listening to American pop music sung in Korean.

And there’s more. American fast food joints are pinned all over the world map like the little flags of an imperial army’s divisions. When asked what their favourite food is, European children typically respond with “KFC” or “McDonald’s”. Indeed, in small towns where these franchises aren’t located, a trip to the American fast food restaurant in the nearby big city is considered a special occasion for many families. There are some who resist; Italians were so unimpressed with Domino’s Pizza that the chain received so little business, eventually it was forced to shut down all of its locations and beat a swift retreat from the Italian market. Starbucks, too, has famously struggled to win over Italians, but certainly not for lack of trying. The coffee super-power relentlessly tries to impose itself on Italian café culture. In October, Starbucks opened up another store in Rome’s historic city centre.

But just like one drop of poison can contaminate a glass of water, even an insignificant presence of Americana would be enough to fundamentally change the way Europeans live. It’s impossible not to notice. Europeans, especially from the millennial generation and younger, frequently spend their time no differently than their American counterparts across the ocean: a frozen pizza for dinner while watching episodes of Friends on Netflix or watching Marvel movies on Disney+. As the European diet becomes more like the American one, with supermarkets lined with brightly coloured bags and boxes of ultra-processed “food” full of seed oils and chemical colourings and preservatives, children are getting fatter and fatter, with obesity levels ever increasing amongst the adult population too. Speaking of American food products, Monsanto tried for years and years to get its carcinogenic Roundup herbicide sprayed all over European crops, but several European nations consistently rejected the American bio-tech company’s advances. In order to get its foot into the European market, Monsanto had to offer itself like a very expensive whore to German company Bayer. The results of Bayer’s deal to acquire Monsanto have been so disastrous that now the centuries-old company is facing the abyss.

Now let us consider the way Europeans, and other peoples across the world, celebrate famous holidays. In short: it’s all been Americanised. At Christmastime, American Christmas carols are played on speakers lining main thoroughfares and city squares. Almost all of these songs were written by American Jews and have nothing to do with “the reason for the season”. European children are taught the lyrics to “Jingle Bell Rock”. “Santa Baby” blares at the ice rinks set up for winter revelry. Inside the shops, some plastic American bimbo with an auto-tuned voice is piped into shoppers’ ears. Spaniards aren’t listening to Swedish Christmas carols. Germans aren’t listening to Hungarian Christmas carols. Argentines aren’t listening to Russian Christmas carols. We are all bombarded by American Christmas carols. There is no “multiculture”. There is only monoculture. This is no “globalism”. This is Americanism.

Indeed, even places that aren’t Christian have adopted Christmas, and the form of the holiday which has spread around the world is American. Yes, many of the symbols and trappings derive from Europe, particularly Germany and England, but the modern additions which have become world famous are all American, as is the delirious consumerism.

Or consider Halloween. Once a festival unique to the Irish Gaels, then brought to the United States by Irish immigrants, Halloween has undergone many significant changes over the centuries, and all of the changes have served to make the holiday just another American extravaganza of spectacle, shopping, and partying. Outside of the Irish-American world, Halloween remained All Saints Day or the Day of the Dead. No one in Italy or Spain or France went trick-or-treating. No shopkeeper festooned his shop with imitation cobwebs, Jack-o-lanterns, mummies, and zombies. These are all common now. As Halloween approaches, supermarkets dedicate entire sections to fill with aisles full of sweets. And lo and behold, almost all the sweets are American: Snickers, Twix, KitKat, M&Ms. Before, people used to go the cemeteries on the Day of the Dead and place flowers at the gravesites of deceased relatives. Some still do this, but gradually the tradition has changed to wearing costumes and gorging on candy.

Even more bizarre is watching Europeans not only wish Americans a happy Thanksgiving, but celebrate Thanksgiving themselves. Year upon year, it has become more and more common to see Europeans of all sorts—from actors to politicians to Internet personalities—offer a “Happy Thanksgiving to my friends/followers/colleagues in America.” The Archduke of Austria, Eduard Habsburg, has actually celebrated Thanksgiving on more than one occasion, complete with pumpkin pie and all the autumnal decor you’d expect at a Midwestern grandmother’s dining room table.

Get To Know Your Friendly Neighbourhood Habsburg

Those who engage in this behaviour defend it by saying it’s a courtesy. Really, it smacks of pathetic fawning. Has an American celebrity or Internet personality ever wished a happy Ferragosto to her followers in Italy? When was the last time an American politician wished a happy Saint George’s Day to his friends and allies in England? For that matter, do Europeans wish the Japanese a happy Emperor’s Birthday? Again, it’s not a multicultural world that is being fostered. It’s a monocultural one dominated by the American empire.

American empire. What an insult to all the empires of history. Americans didn’t establish an empire through conquest and diplomacy (and no, the conquest of North America doesn’t count as an empire). The American empire is simply a mediatic one, a pop culture one, and a financial one.

And therein lies a most serious problem for nationalists. Another reason why it is so grating to see all these Europeans kissing up to Americans with their Thanksgiving well-wishes or their adoption of American fashions, is that they are essentially ingratiating themselves with the enemy. Yockey was right. Evola was right. The United States of America is, alongside the Russo-Asiatic forces, the enemy of Europe. It has been for nearly 100 years. From the 20th century to the present day, the general position of America towards Europe has been one of sabotage, subversion, and control. One need only look at the dazzling number of American military bases and locations of nuclear weapons dotted all over the European continent. Then there is the unofficial slogan of NATO: keep the Russians out, keep the Germans (read: Europe) down.

Consider, too, how so many Europeans now openly speak of themselves as “a nation of immigrants”. Consider how often Americans refer to the great “experiment” that is their country, and how the British prime minister recently spoke of the “experiment” of mass immigration into his country. At least Keir Starmer understood the experiment to be disastrous one. The vast majority of Americans are proud of their experiment. The sliver of white nationalists in the United States are not representative. Most Americans are civic nationalists who love the fact that anyone from anywhere can dive into their melting pot and “become American.”

Through mass media and pop culture propaganda, and through the forceful imposition of its liberal values during and after the Second World War, the United States is recreating Europe in its own disfigured image. The European Union was created by the United States. The U.S. wanted an integrated Europe that could be more easily managed. Europeans, on the whole, objected.

In the present day, the U.S. manipulates and controls Europe in numerous ways. We have already made mention of the military bases. According to Mike Benz, the director of the Foundation for Freedom Online, the U.S. State Department even uses taxpayer dollars to help fund hate speech laws all throughout Europe.

Europeans need to wake up. They need to rediscover their own traditions, their self-respect, and their will to power. As annoying as the ubiquity of American pop culture and fast food is, it’s equally annoying to see Europeans, albeit usually of the caviar-communist liberal type, slagging off the U.S. while basically living like Americans every waking moment of their lives, listening to American rap music on their American Apple devices while eating a hamburger from Five Guys.

As for the Europeans on the right, for European nationalists, they need to get serious about the American Question. Sure, it’s nice to have friends in America, and there is much white Americans and Europeans have in common, but with regards to the American regime and its control over Europe’s self-determination, and the American “empire” of media and finance, we are dealing with a corrosive substance that is deleterious to our health.

Stuff that in your turkey.